Born Jock Nowell-Usticke, BAYNK has seen a meteoric rise since his debut just 5 years ago, amassing over 400 million collective streams across his three independently-released EPs and debut album. An instinctive creative, writer, producer, performer, director and above all a thoughtful curator, BAYNK has not only collaborated with Sinead Harnett, Tinashe, Cosmo’s Midnight, Shallou, and Golden Vessel, but also shone with his own vocal performances on his anthemic singles ‘Settle’ and ‘go with u’. In addition to selling out headline performances across the US, Australia, New Zealand, and UK, BAYNK has wowed audiences at festivals such as Coachella and Lollapalooza. His music has been used in placements with Nike, BMW, and Apple.
A full circle creator and noted innovator, BAYNK is responsible for his own creative direction and artwork design, and even co-directs his live visuals alongside Eurostandard and close collaborator Spencer Graves, who has worked with Kendrick Lamar and Lauv.